Role
Freelance Designer
Scope
Brand and Identity
Package Design
Web Design
Evoking the senses.
The cornerstone of Immunitea is intentionality.
They sought an identity that would invoke the brightness of focusing, just for a moment, on nothing but the warmth of a cup of tea in your hands, the roughness of the loose-leaf blend on your fingertips, and the excitement of that first sip.
Designing the packaging: natural tessellation
The ingredients in each of the 6 blends were chosen both for taste and their effects on the body, such as pain relief, a sleep aid, and – yes – immune support.
I created a tessellated pattern for each blend by stamping the fresh ingredients and digitizing the impressions. These included mint leaves, blueberries, lemon peel, hibiscus petals, clover, and more.
Finally, I applied colorful gradients to hint at each tea's purpose and catch eyes in a retail space.
Inviting conversation on the web
Vibrant elements are suspended in empty space, giving viewers space to breathe.
On the bottom of every page, a live feed invites users to participate in one of the world's oldest pastimes: conversation over a cup of tea.
